Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
A key buzz word in the business world for years has been offshoring.
With this in mind, please identify from the following the best example of offshoring?
A) Treat Corp. is a food and beverage manufacturer based in Texas. It decided to move production operations from Texas to Kansas to cut costs.
B) The IT support services for customers of Mayfair Inc., a U.S. based consumer electronics manufacturer, are based in India.
C) Lin, a Chinese citizen, decides to move to the U.K. after her application for scholarship is accepted by a leading university in London.
D) Fahad, a resident of the UAE can share his views—data and information—about the country's construction industry with his friends in the U.S.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- Company might decide stop outsourcing because A the economy has changed so that they outsource iss no longer financialy viable B the team members are not comfortable with the location C the team members vote to close down operations D the company has made enough money A domestic alternative to offshoring where the work is outsourced to rutal underdeveloped parts of Saudi Arabia is called A ruralsourcing B farmsouurcing C indiesourcing D localsourcingarrow_forwardChicago Film Industry Renaissance The Chicago Film Industry is experiencing a renaissance, after 100 years. Patrick McDonald, Chicago writer, editorial coordinator and film critic stated in an interview "the renaissance started in 1980 with blockbuster movies like The Blues Brothers, Ferris Bueller's Day Off, The Color of Money, Risky Business, and Planes, Trains and Automobiles" (McDonald, 2018). Famous film directors started to come to Chicago to film on-site. John Hughes filmed and directed Sixteen Candles and The Breakfast Club in Chicago ("Filmed in Chicago," 2018). Andrew Davis filmed and directed The Fugitive and Chain Reaction. More recently from 2010 to present Brad Peyton directed and filmed Rampage and Michael Bay filmed all five of the Transformer blockbuster movies in Chicago. McDonald (2018) stated that the Chicago filming boom is the result of directors adopting a more authentic look of using an on-location filming method versus only on-set filming that dominated…arrow_forward28 Local optimization is a supply-chain complication best described as: Select one: a. the prerequisite of global optimization. b. obtaining very high production efficiency in a decentralized supply chain. c. the opposite of the bullwhip effect. d. optimizing one's local area without full knowledge of supply chain needs. e. the result of supply chains built on suppliers with compatible corporate cultures.arrow_forward
- Different organizations in the same industry often end up in different locations along the outsourcing continuum It is logical to assume that the running shoe industry, for example, would converge to one model and level of outsourcing Since this logical conclusion is erroneous, think about the differential roles played by the HR departments in different athletic shoe companies Nike pioneered the use of outsourcing in the shoe industry, moving most of its production work to Asia Adidas likewise once handled its own manufacturing, but also adopted the use of outsourcing in the 1990s Consider why Adidas made the transition to this business model In contrast to Nike and Adidas, New Balance continues to maintain a manufacturing presence in the US and the UK One consequence is that New Balance shoes tend to be more expensive, but the cost is addressed in marketing strategies Consider why three major retailers in the athletic shoe industry would differ significantly in the ways that they view…arrow_forwardTurnkey Services is an ASP that offers payroll and tax preparation services for hundreds of businesses in the Midwest. The firm is considering a major expansion into accounting and financial services and is looking into the possibility of supporting this move by hiring IT subcontractors in several foreign countries. Turnkey’s president has asked you to help him reach a decision. Specifically, he wants you to cite the pros and cons of offshoring. He wants you to present your views at a meeting of Turnkey managers next week. How will you proceed?arrow_forwardThe relocation of manufacturing and other value-chain activities to cost-effective locations In other countries based upon market situations, operational economics, and location effects is commonly referred to as ________. A) offshoring B) reshoring C) multi-shoring D) inshoringarrow_forward
- 1. Asos.com is a British online fashion and cosmetic retailer, primarily targeted at young adults. The website sells over 850 brands, as well as its own range of clothing and accessories, and ships to 196 countries including Ghana from fulfilment centres in the UK, USA and Europe. They have the friendliest customer care advisors ever, working 24 hours to answer customer queries on social media platforms like Facebook, Twitter, and Instagram, currently in 11 languages. As an e-marketing consultant, discuss using relevant examples, five (5) ways in which Asos.com can assess the effectiveness of their website and social media platforms in delivering superior customer value.arrow_forward(Select all that apply.) The benefits of outsourcing and offshoring include Check All That Apply ability to adopt a "follow the rainbow" strategy. easy coordination of business activities. cost savings. greater access to talent.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning