Read the below abstract and answer the questions that follow.  How to Implement a Flawless Digital Marketing Strategy  A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele.  Digital marketing offers a raft of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes. Here are some tips for implementing a flawless digital marketing strategy in a world in which more and more consumers are shopping and reading through their mobile devices.  ‘An engagement checklist is used to determine how involved a customer is with your product or service’ (Chaffey and Smith, 2017).  Outline the questions used to assess customer engagement within this category: Influence

Read the below abstract and answer the questions that follow. 

How to Implement a Flawless Digital Marketing Strategy 

A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele.