With reference to the above, discuss Quality decisions as a purchasing and supply activity.

Describe the concept of brand equity. Think of a company (besides NIKE and coca-cola) that has strong brand equity and give examples of why this entity comes to mind.

The CRM Road Map For Cartier (luxury Brand) in detail step by step

Direction: Choose one that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The explanation of at least 50 words should include: EVIDENCE - What is one thing you have done in the past to support your assertion that you are an effective hacker, hustler or designer? , GOALS - What goals do you have in mind which prompted you to chose that personal brand? What affects your goals? (Family, Career, Peers/Friends, Environment, Sexuality)

What is Lyft’s current brand strategy and briefly describe how it relates to their values and company mission?

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Well-known products such as frozen foods and HDTVS stayed behind for many years before they entered a stage of more rapid growth. Differentiate between growth and maturity stages of product life cycle for HDTVS, and evaluate the strategies available to firms for handling these two stages.

Imagine you are the Head of Sales for 'Square Group', Bangladesh. You are basically dealing with some Fast- Moving Consumer Goods [FMCG] items from the toiletries and food & beverage category named 'Meril, Jui', 'Revive', 'Kool, 'Chaka, and 'Ruchi', 'Radhudni', "Cashi', Chopstick etc. Now draw your Sales Network (showing the positions of different sales management/employees) following Product Sales Structure and explain what will be your major roles in managing the network nationwide.

You are the brand manager for Dryer's Ice cream.  A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year!   Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia.  In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein.   Here is how they stack up with you: Both you and Halo Top are priced around $3.50 per pint. Your assignment is in two parts: Describe thoroughly how you think Halo Top ice cream is being perceived by consumers. What senses does Halo Top appeal to?  As consumers organize this in their mind, do you think they categorize it as assimilation, accommodation, or contrast?

Drip Footwear is more than just a sneaker. It is a brand that is dedicated to working with customers to design the future. Design and Quality are at the core of everything we do. In 2019, Lekau Sehoana introduced South Africa to a new shoe brand called Drip Footwear. Two years later, he has seven stores across the country. The brand has a new store in Springs Mall, East Rand, following the one that was opened in Venda, Thavhani Mall in February this year. With reference to the above, discuss Quality decisions as a purchasing and supply activity