With 5G technology available, 5G networks will move towards a new era of mobile communications by mid-2020. Various models of 5G smartphones will be launched in the market that allow customers to enjoy 5G network’s ultra-high speed browsing experience and low latency. To provide pioneering service and to attract customers in favour of the latest mobile communication technology, Advanced Telecommunications Ltd. (ATL) has been working closely with a prestigious phone manufacturer, Banana, to launch different 5G smartphones ranging from entry-level to high-end ones with the aim of satisfying customers’ needs. Since ATL aims to expand its market share by persuading existing customers to use superfast 5G broadband, a total of 100 free 5G smartphones will be offered to its current phone users. Assume you are Morris Hui, the marketing manager of ATL. You plan to meet with Regina Chan, the director of sales and marketing of ATL to discuss a marketing plan to promote 5G service available for its customers in 2020. To make your meeting with Regina successful, you should answer the following question: Which communication style should Morris use in the meeting? Tell, Sell, Consult or Join? (You may choose more than one.) Why should Morris use the selected style(s)? Please justify your answer with a reasonable explanation.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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With 5G technology available, 5G networks will move towards a new era of mobile communications by mid-2020. Various models of 5G smartphones will be launched in the market that allow customers to enjoy 5G network’s ultra-high speed browsing experience and low latency.

To provide pioneering service and to attract customers in favour of the latest mobile communication technology, Advanced Telecommunications Ltd. (ATL) has been working closely with a prestigious phone manufacturer, Banana, to launch different 5G smartphones ranging from entry-level to high-end ones with the aim of satisfying customers’ needs. Since ATL aims to expand its market share by persuading existing customers to use superfast 5G broadband, a total of 100 free 5G smartphones will be offered to its current phone users.

Assume you are Morris Hui, the marketing manager of ATL. You plan to meet with Regina Chan, the director of sales and marketing of ATL to discuss a marketing plan to promote 5G service available for its customers in 2020. To make your meeting with Regina successful, you should answer the following question:

Which communication style should Morris use in the meeting? Tell, Sell, Consult or Join? (You may choose more than one.) Why should Morris use the selected style(s)? Please justify your answer with a reasonable explanation. 

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