? What kind of communication takes place between the defective merchandise return group and the retail department Evans RV Wholesale Supply and Distribution sells parts, equipment, and supplies for recreational vehicles - motor homes, travel trailers, campers, and similar vehicles. Additionally, Evans has a service division for recreational vehicle repair and maintenance. The owner, Alex Evans, bought the company five years ago from its original owner, changed the name of the company, and finally made it profitable, although the experience throughout the previous period was challenging and overcoming hardships. The organization was established with three divisions: Service, Retail Parts & Supplies, and Wholesale Parts & Supplies. Alex, the owner, CEO and President, has a Vice President for each operating division and a Vice President for Finance and Operations. The organizational chart shows these divisions and powers. In the warehouse there are three groups: receiving (checking orders for completeness, returning defective goods, stocking shelves, packing orders), service parts, and packing orders for outgoing shipments. The Warehouse group is responsible for all activities related to receiving parts, supplies, warehousing, and shipping. The retail sales division includes all functions related to the sale of parts and supplies in two stores and in the mobile vending trailer. The employees in the retail department include salespeople and cashiers. Retail sales representatives also work in the warehouse because the warehouse also serves as a showroom for the customers who attend. In the service department, the service manager oversees the service and the lead mechanics and technicians. The service department includes the accident repair group in the flagship store and the service department in the satellite shop. The Accident Repair Group includes two Service Writers with particular expertise in Accident Repair and Insurance Regulations. Two drivers who move RVs around the "yard" also work in the service department. The accounting and finance groups handle everything related to the financial side of the business, including accounts payable and receivable, cash management, and payroll. Also in this group is the one person who takes on all the traditional staff functions. Alex runs other small businesses and is known as a good owner, always looking after the loyal, hard-working employees who are the backbone of any small business. He is also known to be very hard on anyone who gives up a job or tries to selfishly take advantage of Alex or the company. Most of the employees are either veterans of the RV industry in Evans or elsewhere, or are very young and still learning the business. Alex works hard to develop a good work ethic among the younger employees and to keep the seniors fully engaged. Since he bought the company, Alex has instituted new, modern employee-centered HR policies. However, the company remains a traditional organization with a hierarchical structure. The company is located in a major metropolitan area with a lot of potential customers for the RV business. The area has many outdoor recreational activities and an active retirement community that either lives in RVs (mobile homes, trailers, or mobile homes) or uses them for recreation. The previous owner of the business specifically chose not to be in the RV sales business and considered parts and service to be the best end of the business. There are two stores strategically located at opposite ends of the metropolitan area, and a mobile sales office is moved around the main camping and recreation areas during the peak months of the year. When Alex bought the company, the parts and supplies business was limited to retail, and relied on customers visiting the company to buy something. After buying the company, Alex applied the principles of good governance, marketing and cash management to get the company out of the red and into profitability. Although it wasn't the only business like this in town, it was the only one that was locally owned, and had a good local following. About two years ago, Alex realized the nature of work was changing. First, he saw large nationwide retailers move into the city. These retailers were using discount rates in large warehouse type stores. These large retail stores could use bulk buying to get lower prices from manufacturers, and they had the large stores needed to stock large inventory and put it on the shelf. Alex, who only owns two stores, hasn't been able to get such low prices from manufacturers. He also noted that retirees are notorious for their bargain shopping, but they also appreciate good and friendly customer service. It also seems that people who are interested in leisure items are following the national trend of catalog shopping. So, for a variety of reasons, Alex began to develop a wholesale business by becoming a wholesale distributor of various recreational vehicle parts and supply businesses in small towns located in recreational areas around that state and in surrounding states.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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? What kind of communication takes place between the defective merchandise return group and the retail department Evans RV Wholesale Supply and Distribution sells parts, equipment, and supplies for recreational vehicles - motor homes, travel trailers, campers, and similar vehicles. Additionally, Evans has a service division for recreational vehicle repair and maintenance. The owner, Alex Evans, bought the company five years ago from its original owner, changed the name of the company, and finally made it profitable, although the experience throughout the previous period was challenging and overcoming hardships. The organization was established with three divisions: Service, Retail Parts & Supplies, and Wholesale Parts & Supplies. Alex, the owner, CEO and President, has a Vice President for each operating division and a Vice President for Finance and Operations. The organizational chart shows these divisions and powers. In the warehouse there are three groups: receiving (checking orders for completeness, returning defective goods, stocking shelves, packing orders), service parts, and packing orders for outgoing shipments. The Warehouse group is responsible for all activities related to receiving parts, supplies, warehousing, and shipping. The retail sales division includes all functions related to the sale of parts and supplies in two stores and in the mobile vending trailer. The employees in the retail department include salespeople and cashiers. Retail sales representatives also work in the warehouse because the warehouse also serves as a showroom for the customers who attend. In the service department, the service manager oversees the service and the lead mechanics and technicians. The service department includes the accident repair group in the flagship store and the service department in the satellite shop. The Accident Repair Group includes two Service Writers with particular expertise in Accident Repair and Insurance Regulations. Two drivers who move RVs around the "yard" also work in the service department. The accounting and finance groups handle everything related to the financial side of the business, including accounts payable and receivable, cash management, and payroll. Also in this group is the one person who takes on all the traditional staff functions. Alex runs other small businesses and is known as a good owner, always looking after the loyal, hard-working employees who are the backbone of any small business. He is also known to be very hard on anyone who gives up a job or tries to selfishly take advantage of Alex or the company. Most of the employees are either veterans of the RV industry in Evans or elsewhere, or are very young and still learning the business. Alex works hard to develop a good work ethic among the younger employees and to keep the seniors fully engaged. Since he bought the company, Alex has instituted new, modern employee-centered HR policies. However, the company remains a traditional organization with a hierarchical structure. The company is located in a major metropolitan area with a lot of potential customers for the RV business. The area has many outdoor recreational activities and an active retirement community that either lives in RVs (mobile homes, trailers, or mobile homes) or uses them for recreation. The previous owner of the business specifically chose not to be in the RV sales business and considered parts and service to be the best end of the business. There are two stores strategically located at opposite ends of the metropolitan area, and a mobile sales office is moved around the main camping and recreation areas during the peak months of the year. When Alex bought the company, the parts and supplies business was limited to retail, and relied on customers visiting the company to buy something. After buying the company, Alex applied the principles of good governance, marketing and cash management to get the company out of the red and into profitability. Although it wasn't the only business like this in town, it was the only one that was locally owned, and had a good local following. About two years ago, Alex realized the nature of work was changing. First, he saw large nationwide retailers move into the city. These retailers were using discount rates in large warehouse type stores. These large retail stores could use bulk buying to get lower prices from manufacturers, and they had the large stores needed to stock large inventory and put it on the shelf. Alex, who only owns two stores, hasn't been able to get such low prices from manufacturers. He also noted that retirees are notorious for their bargain shopping, but they also appreciate good and friendly customer service. It also seems that people who are interested in leisure items are following the national trend of catalog shopping. So, for a variety of reasons, Alex began to develop a wholesale business by becoming a wholesale distributor of various recreational vehicle parts and supply businesses in small towns located in recreational areas around that state and in surrounding states.
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