Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Will VPI continue to grow as it has in the past? Why or why not?
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- You are a small grocery owner who sells goods in your physical store. To improve your sales and profit, you are thinking to add another revenue stream to your current business especially in an era where groceries are struggling from online competitors. You plan to introduce online purchase using mobile apps starting from next Based on the given current scenario: Propose the suitable EA3 cube framework for next year. You should provide FOUR (4) examples for each framework functional [20 marks] Based on your answer in part (a), identify TWO (2) suitable components for each level in the proposed [20 marks]arrow_forwardYour marketing staff (again) wants to invest $20 million in advertising to increase consumer willingness to pay per unit by a projected 6%. Your operations staff (again) wants to invest $20 million on a technology that will reduce production cost per unit by 5%. As Director of Strategic Planning, you are responsible for allocating resources to these subordinate functions. Which of the following recommendations and rationales should you offer the CEO if her goal is to create a long-run sustainable competitive advantage over rivals? O A. The marketing staff should be supported because consumers view all producers' offerings as homogenous. B. The marketing staff should be supported because a 6% increase in willingness to pay per unit exceeds a 5% decrease in cost per unit. C. The marketing staff should be supported because buyer switching costs are low. D. The operations staff should be supported because industry producers compete primarily on price. O E. The operations staff should be…arrow_forwardF3arrow_forward
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