Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why would the market produce an inadequate level of some goods and services which society might view as critical for people's well-being? On the same note, why would they use a significant quantity of resources to produce goods and services which contributed little to society’s overall well-being?
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