What does economic issues have to do with the access and use of information and marketing research. What does legal issues have to do with access and use of information and marketing research. What does social issues have to do with access and use of information and marketing research. Are there pros and cons for consumers and marketers.

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .