Why would someone shop on the Internet? Buy aniPad? Eat at Chili’s frequently?a. Why would someone else not make thosepurchases?b. How would you choose one outlet, brand, ormodel over the others? Would others make thesame choice in the same way?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why would someone shop on the Internet? Buy an
iPad? Eat at Chili’s frequently?
a. Why would someone else not make those
purchases?
b. How would you choose one outlet, brand, or
model over the others? Would others make the
same choice in the same way?

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