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A: A target market is referred to as a segment of the entire market that includes the potential…
Q: Appliances owned by a group of families. O Primary data O Secondary data
A: There are two kinds of data source when we conduct market research, primary data and secondary data.…
Q: what temporary situations or changes in life circumstances might influence a consumer to recognize a…
A: Need is aroused by an external or internal stimuli which is generally created by the firm in the…
Q: n class we discussed qualitative and quantitative market research. Which of the following are…
A: Marketing research is a considerably older discipline than consumer research. Despite the fact that…
Q: significance of knowing the impact of social media influencers on the online purchase intent of…
A: Social media influencers definitely have a huge impact on the students as well as other…
Q: What is the role of the PR department in anorganization?
A: Promotion: It depicts the activities taken up to interact with the target audience and to enhance…
Q: The book puts heavy emphasis on marketers "creating value". In my definition of marketing, I suggest…
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: FAMILY OF KUGA VICTIM TO BRING CLASS-ACTION LAWSUIT AGAINST FORD The family of Reshall Jimmy, who…
A: Companies invest a lot of their resources in conducting market research in various phases of the…
Q: Name and define the four product/market growth strategies in the product/market expansion grid.…
A: Product Market Expansion Grid- A tool utilized to develop growth strategies of business by analyzing…
Q: Discuss the elements of the integrated marketing mix. Explain how marketers use these tools to…
A: IMC is the means by that a firm cautiously incorporates as well as collaborates its digital…
Q: Long-term financing is generally used to open new businesses; True or False
A: Long-term financing refers to any type of debt that will be repaid in less than five years.…
Q: how it can take advantage of social media and mobile media marketing to increase support for and…
A: Creating a Facebook Page allows more than 2 billion people on Facebook to discover your business.…
Q: Which of the following statements is correct? Select one: a. Ethics is concerned primarily with…
A: The correct option is (D) Explanation: Ethics in business refers to a set of moral standards, rules,…
Q: If you are the owner of the service provider where you acquired the service, what will be your…
A: Answer: Customer service can represent the deciding moment a business, particularly on the off…
Q: What will you do if there is an unfavorable industrywide trend?
A: No business works in isolation and is influenced by number of forces in the business environment.…
Q: A study on the employability of graduates of a particular program of study. O Interview method…
A:
Q: Enrolment statistics of a school for the last 5 years O Primary data O Secondary data
A: The term "primary data" refers to information obtained by the researcher himself. Data that has…
Q: How do I develop an omni-channel strategy for my Are there general rules of thumb, or is every firm…
A: Omni channel is the strategy through which the marketer aims to increase the customers experience by…
Q: What is consumerism all about? (Definition of terms)
A: Marketing promotes the idea of creating awareness about goods and services to customers. There are…
Q: What questions can a researcher ask on the planning phases of his research process?
A: Before undertaking the production activities, it is advisable for the marketers to study the market…
Q: List and define the steps in the business buying decision process.
A: The decision-making process for company purchases is divided into five stages. Depending just on…
Q: PRACTICE EXERCISE 2 . Formulate assertions based on the words given in each number. Follow the type…
A: In the given fill in the blanks questions we are asked to provide statements of preferences and…
Q: Do fads have staying power
A: Fads move at a faster pace than conventional market pressures which means they are like sky rocket…
Q: _______ A firm had gross profits from sales in the amount of $180,000, operating expenses of…
A: Sales minus cost of goods sold, selling, general and administrative expenses, operating expenses,…
Q: Define crowdsourcing and explain why companies use it in new product development. Describe an…
A: Crowdsourcing means the involvement of a large group of people via the internet or social media for…
Q: Why is it important to ask questions?
A: We have to ask the questions in order to get the required information and in the marketing context…
Q: What implementation strategies should be considered for this chain of fast-food restaurants, and…
A: Ans. Introduction The fast food industry is exceptionally serious and overwhelmed by huge…
Q: advertising
A: The answer to this question is Marketers need to learn where customers naturally place their product…
Q: Analyze the last service that you acquired, what do you think is/are the factor/s that influenced…
A: The desired service can be referred to as the mandatory level of service in which the consumer finds…
Q: Discuss the nature and importance of marketing logistics and integrated supply chain management
A: Marketing logistics is the process in which goods are distributed from the manufacturer to the final…
Q: The usual face value for most corporate bonds is $5,000.; True or False
A: The face value of a bond is also known as the par value. The par value of a bond or fixed-income…
Q: Marketing refers to the process of communicating, creating, and delivering the organisational…
A: What is marketing Marketing is a set of activities depending on the creating, communicating,…
Q: Why is it important for the company to know the lifetime value of their customers? Note: Be specific…
A: Marketers and managers put in a lot of time, effort, and money to follow their customers' journeys…
Q: What are the five components associated with the cost ofachieving customer service standards in a…
A: Physical distribution refers to the marketing operations connected to the flow of raw materials from…
Q: What are the factors that affect your purchasing behavior and choice?
A: Consumers' purchasing behavior refers to the behavior displayed by the people while buying products…
Q: Differentiate between agents and brokers.
A: Distribution channel is defined as chain that involves different intermediaries manufacturers and…
Q: Overview the social and legal issues that affect pricing decisions.
A: Social and legal issues. Issues related to society and laws can be termed social and legal issues.…
Q: Is there any downside to biometric identification systems?
A: Ans. Introduction Biometrics are the estimation and examination of a person's physiological or…
Q: Compare and contrast the two dimensions of product quality.
A: A product is a tangible or intangible representation of a customers' requirements; it could be a…
Q: There are many ways to segment a market, but not all segmentations are effective. Explain the five…
A: Market segmentation, at its heart, is the strategy of breaking your target market into accessible…
Q: What are the benefits of on-demand services for firms who are transitioning to the cloud?
A: On-demand computing is a computer system in which resources are made accessible only when they are…
Q: What is comparative advertising?
A: Marketing is procedure that business takes to initiate research for identifying customers' needs and…
Q: Explain theconcepts ofretail convergenceand scrambledmerchandising.
A: Retail strategies for enhancing sales: 1. Use social media to your advantage. Business spend money…
Q: Explain marketing mix of an Ed tech company.
A: Marketing mix basically refers to the set of actions or tactics used by the organization to promote…
Q: How do you intend to get yourself (and your money) out of the business?
A: Every business will work to create value for customers and its shareholders. The shareholders will…
Q: What is direct marketing?
A: Marketing has paved the way for introducing ahd promoting business goods with well planned…
Q: An online store posted on their website a product for a lower than usual price. No promotion or…
A: Sometimes while posting the prices in the online platform the company owners name face some backlash…
Q: What is speculative production? How is it related to a firm’s cash-flow problems?
A: Cash Flow- The net amount of cash and cash equivalents being transferred out and in a business…
Q: Why do we need to understand our customer in order to have a successful product launch?
A: The main reason behind the success of any venture or brand is its ability to properly understand the…
Q: How do wholesaling intermediaries help sellers lower costs?
A: Wholesale intermediaries are companies that sell products or services to retail intermediaries, who…
Why is the choice of a mix a difficult task for
marketers?
Step by step
Solved in 2 steps
- Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux Ponds Comfort VIM DoveWhat is a brand?Why are some well-established brands worth millionsor even billions of dollars?