Why do you suppose wrigley has choosen to use intermediaries rather than sell direct to consumers

Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?

Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online).  Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist?  Why?

outline the reasons a retailer might want to use more than one marketing channel.