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Why a buyer’s purchasing decision is affected by sensory stimuli?
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- What situational factors do firms use to influence consumer purchasebehavior?What types of situational considerations affect the purchasing behaviour of consumers? Explain all each of these considerations affects the judgement of the customer.4. How a consumer goes through the buyer decision process when choosing a particular product/service.
- Explain what is meant by the phrase post-purchase anxiety? How can companies use this psychological information to help the purchasing process for consumers?Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesHow do consumersuse their knowledge in purchase decision making?
- Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?How do situational influences, such as the physical environment and time, shape consumer purchase decisions?How can marketing research determine if consumers will buy a product they have never seen, and never thought about, before?