Who are marketing services agencies?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Who are marketing services agencies?

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Marketing services are a very important part of creating awareness for small startups and standing up to competition about the products and services in the market. Marketing agencies are very necessary for all sorts of businesses operations.

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Marketing service agencies are independent companies that help companies deliver products to target markets. It involves a team of experts with extensive experience in marketing, and they use their knowledge and client experience to bring out the best in any business entity or company. This enables a particular business entity to increase brand value in the most effective way possible. These include marketing research agencies, advertising agencies, sales promotion experts, and marketing advisors.

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