Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Which stakeholder(s) created the Tourism Tofino Strategic Business Plan, and which sector(s) do they represent?)
2. Identify two existing plans or policies that were followed or considered in the creation of the Tourism Tofino Strategic Business Plan, and who created them? ()
3. Identify four key local stakeholders mentioned in the Tourism Tofino Strategic Business Plan (other than Tourism Tofino). 
4. Identify two key non-local stakeholders mentioned in the Tourism Tofino Strategic Business Plan. 
5. What is the timescale of the Tourism Tofino Strategic Business Plan? (
6. What kind of consultation was completed and how often was the public consulted? (
7. Is the Tourism Tofino Strategic Business Plan an example of sustainable tourism development? Explain why or why not. Provide two reasons to support your answer. (
8. Identify one environmental, one economic, and one socio-cultural impact mentioned in the Tourism Tofino Strategic Business Plan (3 impacts total. Impacts can be positive or negative). )
 1
9. Pages 11-15 introduce 8 different goals. Choose 1 of these goals. Then answer each point below:
a. Which goal did you choose, which pillar does it belong to? (
b. Does the goal fit with the vision, mission, and brand promise of Tofino? Explain
why/why not. (
c. Are the goal and objectives that you chose SMART? Explain why/why not. 
d. Choose one of the “strategies” listed with your goal and develop a 4-step
implementation plan to begin to achieve that strategy in the real-world. (

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