Which one of the following is a simple guide used to compile relevant information about a company's environment including economic, competitive, and political trends that may affect a firm? A) workforce requirement matrix B) environmental scan worksheet C) external resource system table D) potential globalization network

Which one of the following is a simple guide used to compile relevant information about a company's environment including economic, competitive, and political trends that may affect a firm? A) workforce requirement matrix B) environmental scan worksheet C) external resource system table D) potential globalization network

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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