The short-term financial objective should be to ensure the _____________ . Select one: a. profitability of the business b. increased value of the business c. financial risk of short-term investments are mitigated d. expenses of the business exceeds profit
The short-term financial objective should be to ensure the _____________ . Select one: a. profitability of the business b. increased value of the business c. financial risk of short-term investments are mitigated d. expenses of the business exceeds profit
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
The short-term financial objective should be to ensure the _____________ .
Select one:
a.
profitability of the business
b.
increased value of the business
c.
financial risk of short-term investments are mitigated
d.
expenses of the business exceeds profit
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