Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)? A) Focused marketing research firms B) Generic marketing research firms C) Custom marketing research firms D) Specialty-line marketing research firms E) Syndicated-service research firms

Which activity would a marketer consider to occur at a place, as defined in the four Ps of marketing? A. a person researching marketing trends on the Internet B. a person seeing at a billboard advertisement on the freeway C. a person buying a company’s stock on the stock market D. a person going for an interview at a company E. a person drinking coffee at home

Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities. ( if any outside sources are used please provide the sites )

Explain the main difference between quantitative analysis and qualitative analysis, and why both of them are relevant for a successful marketing survey activity

Which of the following is not a tool that can be used within marketing and sales analytics? Salesforce Sales Cloud Excel Adobe Marketo HubSpot

The two main approaches used in primary marketing research are: / a) longitudinal research and historical research. () b) observation research and survey research. ) c) econometric research and empirical research. d) field research and archival research.

Consumer advocates criticize marketers’ reliance on segmentation because segmentation analyses utilize personal data and represent an abuse of personal privacy. Considering both your concerns as an individual and the value of this data for marketing, where do you stand on this issue? Discuss your position and propose guidelines marketers could use to benefit from segmentation analyses while protecting and respecting consumer privacy