Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)? A) Focused marketing research firms B) Generic marketing research firms C) Custom marketing research firms D) Specialty-line marketing research firms E) Syndicated-service research firms

Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)? A) Focused marketing research firms B) Generic marketing research firms C) Custom marketing research firms D) Specialty-line marketing research firms E) Syndicated-service research firms

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter11: Product And Branding Concepts

Section11.2: Types Of Consumer Products

Problem 1LO

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