Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Which of the following refers to a manager who gathers business intelligence by reaching out to other managers within her company?.
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- marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.arrow_forwardUnder what circumstances would the Mood's Median non-parametric test be applied in business research? Group of answer choices a. The data are not normally distributed b. Outliers in the data exist c. Multiple medians are to be compared d. Answers 1 and 2 only e. Answers 1, 2 and 3arrow_forwardThere are a number of benefits for Mercy to adopt a corporate data model. With Mercy's extensive entry into big data, the issue arises: how crucial is it for the organization to have a well specified model that details its data needs and objectives?arrow_forward
- Describe the role of master data management (MDM) in data warehousing. How does MDM contribute to data quality and consistency?arrow_forwardThe following should be considered: Consider if predictive analytics, such as the use of big data, would have succeeded in marketing if it had been used 15 years ago. Is there a reason why this is the case?arrow_forwardNote:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forward
- You are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.arrow_forwardAccording to a recent study of approximately 347 financial statement frauds by the law enforcement agencies, senior management is the group most likely to commit financial statement fraud. The CEO was involved in 72% of these frauds, and the CFO’s involvement was 65%. Either the CEO or the CFO was involved in 89% of the cases. Motives for senior managers to commit financial statement fraud are varied. Following are questions which might help to better understanding the reasoning behind. (a) Appraise the reasons senior management would overstate or understate business performance. Elaborate. (b) Why would CFOs cook the books even though they know that it is against the law? Elaborate.arrow_forward3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?arrow_forward
- The Definition of "Big Data" What are the most important advantages of big data for competition?arrow_forwardWhat factors contribute to the erroneous nature of the data? Is there anything specific you'd want to learn about any of them?arrow_forwardThe implementation of Business Intelligence is not without its difficulties, so what are they?arrow_forward
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