Which of the following objectives are generally stated in terms of percentage of sales increase and market share, with the goal of increasing those figures? Objectives regarding efficiency Objectives regarding raising capital Objectives regarding competitive advantage Objectives regarding opportunity costs Objectives regarding employee turnover

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

Consider the following firms and the salesperson incentive structure: a firm selling knives door to door at a set customer price; a firm selling jet engines to airlines at a negotiated price that is reviewed by many executives; and a firm selling cake mix to bakers and grocers where deals are made by individual salespeople. Which firm might find volume-based incentives most appropriate? Which firm might find revenue-based incentives most appropriate? Which firm might find profit-based incentives most appropriate? Is profit -based incentives always the most efficient? Why might a firm choose not to use them?

What are the benefits of encouraging customer complaints?