Each year, Executive members at Costco receive an annual voucher toward future Costco purchases.  The voucher value is calculated as 2% of the value of their annual purchases.  What type of loyalty program is this? A) rebate B) loyalty C) membership D) reward E) appreciation

As the database administrator for the iTunes store, how would you use preductive analysis to predict which bands and movies will sell the most next year if you were in charge of estimating sales?

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.