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when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good

when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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L1 8 Please match with with following intensive distribution direct distribution indirect distribution exclusive distribution
8) Match the descriptions with the distribution types. when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good
Transcribed Image Text:8) Match the descriptions with the distribution types. when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good
8) Match the descriptions with the distribution types. hen a company mass-markets across several platforms intensive distribution e delivery of products directly from the manufacturer to the direct distribution indirect distribution e delivery of products through several channels exclusive distribution hen the supplier of a good grants exclusive rights to a retailer to sell that good
Transcribed Image Text:8) Match the descriptions with the distribution types. hen a company mass-markets across several platforms intensive distribution e delivery of products directly from the manufacturer to the direct distribution indirect distribution e delivery of products through several channels exclusive distribution hen the supplier of a good grants exclusive rights to a retailer to sell that good
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