when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good
when a company mass-markets across several platforms the delivery of products directly from the manufacturer to the consumer the delivery of products through several channels when the supplier of a good grants exclusive rights to a retailer to sell that good
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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Question
L1 8
Please match with with following
intensive distribution
direct distribution
indirect distribution
exclusive distribution
Transcribed Image Text:8) Match the descriptions with the distribution types.
when a company mass-markets across several platforms
the delivery of products directly from the manufacturer to the
consumer
the delivery of products through several channels
when the supplier of a good grants exclusive rights to a retailer to
sell that good
Transcribed Image Text:8) Match the descriptions with the distribution types.
hen a company mass-markets across several platforms
intensive distribution
e delivery of products directly from the manufacturer to the
direct distribution
indirect distribution
e delivery of products through several channels
exclusive distribution
hen the supplier of a good grants exclusive rights to a retailer to
sell that good
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