Answered: Which factors in the global marketing…

Which factors in the global marketing environment have challenged Monster’s global marketing activities most? How has Monster met those challenges?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 3C

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

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Which factors in the global marketing environment have challenged Monster’s global marketing activities most? How has Monster met those challenges?

Internal and external marketing factors that can influence the decisions related to marketing activities. The marketing environment is often defined by differences in demographics, economics, technology, politics, law, and nature.

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