Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
When well-conceived and executed properly, a growth- through-acquisition strategy is an accepted method to grow a business. What went wrong at WorldCom? Is there a need to put in place protections to ensure stakeholders benefit from this strategy? If so, what form should these protections take?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- 1. What does the initial franchise fee cover? Does it include a starting inventory of supplies and products? 2. How are the periodic royalties calculated and when are they paid? 3. Are all trademarks and names legally protected? 4. Who selects the location of your business? 5. Are you assigned an exclusive territory? 6. If the territory is not exclusive, does the franchise have the right of firstrefusal on additional franchises established in nearby locations? 7. Is the franchisee required to purchase equipment and supplies from the franchisor or other suppliers? 8. Under what conditions can the franchisor and/or the franchisee terminate the franchise agreement? 9. Can the franchise be assigned to heirs? 10. Who provides and pays for advertising and promotional items? Conclusions: Now that you have researched this company, do you think that buying this franchise would be a viable option for you? Share your findings in a two-page report.arrow_forwardThink about the ways in which businesses like schools, restaurants, shopping centers, and online retailers may all profit from the widespread use of computer technology.If you wish to launch these companies, how do you plan to make the most of the technologies at your disposal?arrow_forwardDiscuss the strategic options that were available to Xerox at the point of bankruptcy and how Anne Mulcahy lead Xerox to a turn around.arrow_forward
- By allowing incorporation and limited liability, societies via governments allow companies to seek unlimited profit while spreading all risk and any negative externalities equally over a society. To what extent is this fair? Explain whether and why you think companies should be forced to balance this societal risk in some way.arrow_forwardSomeone who suggests that a policy or practice that is effective at one company will also be successful if used by other companies is an advocate of "best practices"arrow_forwardCorporations are small in percentage; however, they earn the most revenue among U.S. businesses. true or false?arrow_forward
- How do organizations prepare for potential vendor lock-ins when acquiring proprietary IT solutions?arrow_forwardWhat were the real reasons that coca was taken out of Coca-Cola?arrow_forwardIn what ways do Property Rights and Principal Agent theories help explain the development of the firm? How may these ideas be linked to the low cost airline industry?arrow_forward
- How is a domestic corporation different from a foreign corporation and an alien corporation?arrow_forwardWhat do you believe the role of the corporation is? Do you agree or disagree with Milton Friedman’s view that “There is one and only one social responsibility of business,” the Nobel economist wrote in 1970: to “engage in activities designed to increase its profits.” Companies must obey the law. But beyond that, their job is to make money for shareholders. https://fortune.com/longform/business-roundtable-ceos-corporations-purpose/arrow_forwardWhat are the activities by activist shareholders regarding corporate governance issues of concern?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning