Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Think about the ways in which businesses like schools, restaurants, shopping centers, and online retailers may all profit from the widespread use of computer technology.
If you wish to launch these companies, how do you plan to make the most of the technologies at your disposal?
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- Describe how the confluence of computers, telecommunications, and media has led to the creation and continued development of innovative technologies and applications such as Amazon.arrow_forwardIf you own the only bookstore in a small town, do you have a monopoly?arrow_forwardIs this statement true or false? It is advisable for entrepreneurs to make detailed cost calculations for every product or service they are selling. Through this effort, they can price their products competitively without sacrificing their profit margins.arrow_forward
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