When visitors come to a Barnes & Noble shop, they are surrounded by a welcoming "community" where they may "hang out." What is the company's Web site's performance on this metric?

What are the implications for in-store sales personnel? How enabled and accountable do they need to be in terms of awareness, knowledge and access across channels? Put simply, do in-store personnel need to be experts on mobile, websites, call centers and other touchpoints that the firm is using to reach out to customers?

You have obtained your first job out of college, working in the marketing department of an SMB (Small to Medium Business) in the Metro Richmond area. On your first day, you ask your manager about their Martech stack and how they measure the results of their digital performance. They explain to you that they don’t really. You indicate that great companies attach significant importance and devote countless resources to monitoring the success of their online marketing, putting in place the processes to improve the performance of their digital channels continuously and that you would like to help them immediately in this area.   QUESTION:   Tell me how you would approach the implementation of a Performance Management System through each of the three key stages.

Why the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?