Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
When using social media, data is being gathered to build models and predict actions, so the tech companies can increase engagement, growth, and advertising. What actions do you think the tech companies can predict about you?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 3 steps
Knowledge Booster
Similar questions
- Read about how other customers fixed common issues with your PC or mobile app. Consider what kind of response might comfort customers in this case. How did you deal with the annoyance that a particularly annoying piece of software caused you? Do you have any ideas on how we might address this matter?arrow_forwardUsing Exhibit 18-4, calculate approximately how much money an older (age 65–74) household with an annual income of $49,000 spends on health care each year.arrow_forwardHow can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?arrow_forward
- What is the importance of displaying vulnerability in the education setting?Why is encouraging vulnerability much tougher than it is to accomplish?arrow_forwardShould employees be warned if e-mail is to be monitored? What reasons can you give to support an Internet crackdown by management. What specific reasons can you give to oppose a crackdown.arrow_forwardHow could security surveillance of employees and homeless people be presented in a way that would satisfy a listeners’ attitude of “What’s in it for me?arrow_forward
- Relate to Maslow’s highest level of self-actualization needs in which one achieves their full potential. What are some of your goals in pursuit of meeting these needs, now and in the future?arrow_forwardExplore the ethical considerations of using customer data to predict and prevent conflicts. How can companies strike a balance between personalization and privacy?arrow_forwardThere is a lot of misunderstanding of microtargeting in the media. I think the biggest misconception is that there is some "silver bullet" magic indicator out there that will find the perfect targets by itself. This misses the point that the power of predictive analytics comes from combining multiple indicators, but I've run into it time and again. Please post a link to your favorite news story that misses the point about microtargeting. Feel free to add a note about what they seem to be getting wrong, or you can just let the link speak for itself.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning