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Business to Business

Business to Business marketing is a business model where businesses make transactions or work with one another. It is a model in which one business is involved in the sales of products and services to other businesses rather than to the end-users or customers. The best way to understand a B2B model is by considering the relationship between a wholesaler and a retailer. In this case, the wholesaler (business) supplies its goods to a retailer, which is another business entity. So, here the transactions occur between two different business entities.