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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
What kind of channel is the chain of restaurants called "Shake Shack"?

Transcribed Image Text:E SHAKE SHACK
FROZEN CUSTARD FRIES SHAKES HOTDOGS CONCRETES FLOATS CONES BURGERS FRO
ELOATS CONES BURGERS EROZE
• Answer the following questions:
1) What kind of channel is Shake Shack currently using? Are they using
Conventional, Vertical, Horizontal, Direct or Hybrid? Or multiple channels?
2) Answer the first question and explain it with your rationale
Expert Solution
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