What would be a typical time horizon of a strategic plan? A) 2-5 weeks B) 2-5 months C) 2-5 years D) 2-5 decades Strategic plans are expected to have operational plans. B) a longer time horizon than D) this depends on the organisation A) a shorter time horizon than C) the same time horizon as Once a strategic plan is established, it should always be A) flexible B) followed C) abandoned D) changed to a different plan

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What would be a typical time horizon of a strategic plan?
A) 2-5 weeks
B) 2-5 months
C) 2-5 years
D) 2-5 decades
Strategic plans are expected to have
operational plans.
B) a longer time horizon than
D) this depends on the organisation
A) a shorter time horizon than
C) the same time horizon as
Once a strategic plan is established, it should always be
A) flexible
B) followed
C) abandoned
D) changed to a different plan
Transcribed Image Text:What would be a typical time horizon of a strategic plan? A) 2-5 weeks B) 2-5 months C) 2-5 years D) 2-5 decades Strategic plans are expected to have operational plans. B) a longer time horizon than D) this depends on the organisation A) a shorter time horizon than C) the same time horizon as Once a strategic plan is established, it should always be A) flexible B) followed C) abandoned D) changed to a different plan
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