Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Business Trends
Business trends are the general directions in which businesses move. They can be long-term, such as the trend toward online shopping, or short-term, such as the current trend of using social media to connect with customers. By understanding business tren…
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What virtues and/or vices is Rajat's Gupta’s actions are indicative of. How would a virtue ethicist evaluate the situation (is it right or wrong)?
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