MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN: 9781119256830
Author: Amos Gilat
Publisher: John Wiley & Sons Inc
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What social media tools do marketers commonly​ use? Researchers surveyed marketers who commonly use an indicated social media tool. Surveyed were B2B​ marketers, marketers focusing primarily on attracting businesses, and B2C marketers, marketers targeting consumers. Suppose the survey was based on 500 B2B and 500 B2C marketers and yielded the results in the table below. For each social media​ tool, at the 0.05 level of​ significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool.

Social Media Tool    B2B    B2C
A                                84%    91%
B                                84%    76%
C                                82 %   61%
D                                39%    53%

What is the​ p-value for the test​ statistic and interpretation?

For Tool B determine the test statistic.

What is Tool B p-value

   12. EOC

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