What risks did Cheri Garcia face with trying to launch Luminous Envy? Select all that apply. a. She saw a valid opportunity in the tanning market. b. She needed a large sum of startup funding. c. She got national media exposure. d. She borrowed money from family.

Risky Venture

Cheri did not give up. She eventually found a developer who would help get her business off the ground if she was able to raise $38,000. But as a 23 years old, it wasn't easy coming up with $38,000 for inventory. She was able to borrow money for a new idea can be super risky. Cheri remembers, "I had to take the risk of borrowing $20,000 from two different people, when I didn't even make that much in a year." However, the extra pressure to succeed made sure made sure that she that took that risk head on. "Some people say, 'the greater the risk, the greater the return.' I don't believe that. I say, 'the greater the risk, the harder you should work.'"

What risks did Cheri Garcia face with trying to launch Luminous Envy? Select all that apply.

a. She saw a valid opportunity in the tanning market.

b. She needed a large sum of startup funding.

c. She got national media exposure.

d. She borrowed money from family.