Critically evaluate the benefits and limitations of each of the different investment appraisal techniques.

Explore the challenges and opportunities in long-term financial planning for individuals, including retirement planning, investment strategies, and risk mitigation.

1. Describe 3 situations in which consumers, managers, workers, or business owners care about fairness or trust. Why are we concerned with fairness and trust? How does it affect our choices?  2. Summarize at least 3 behavioral finance lessons that might be useful for your investment strategy.

Of the three financial ratios discussed in this chapter, which do you think is the most important financial ratio? Why?