What product factors affect the rate of adoption of innovations?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What product factors affect the rate of adoption of innovations?

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The shopper chooses to make full and standard utilization of the new item. The new item is a decent, administration, or thought apparent by some expected clients as new. People move into the reception stage while picking that particular item when they need a result of that overall sort.

 

When individuals consider product adoption, regular measurements like the number of recruits or every day dynamic clients ring a bell. Yet, these measurements taken in disengagement don't reflect whether clients are effectively joining your item into their day by day schedule, adding it to their setup of business devices, or accepting it as something they can't manage without. Genuine item appropriation comes when your item's estimation is extraordinary to the point that it exceeds the exertion and cost expected of the client to roll out an improvement.

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