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What problem will diversifying the company will solve 3. What kinds of quantitative and qualitative data will you target in your research on the current auto industry and new industry?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. What kinds of quantitative and qualitative data will you target in your research on the current auto industry and new industry?

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