segmentation

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Identify and discuss three reasons why market segmentation is so important to strategy implementation. Include examples from an industry you have been or would like to be associated with.

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The process of breaking down a bigger market into smaller groups of consumers who share similar wants, traits, and behaviours is known as market segmentation.
Market segmentation is to pinpoint particular client segments that a company can target with specialised marketing tactics, goods, and services.

Market segmentation is a crucial strategy for organisations because it enables them to concentrate their efforts on the clients most likely to purchase their goods or services. 

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