What PESTEL forces (see Chapter 8) have contributed to the transformation of the retail industry?
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- What PESTEL forces (see Chapter 8) have contributed to the transformation of the retail industry?
- Amazon has entered into the brick-and-mortar store business with the acquisition of Whole Foods. Do you think this is a good move or a bad move for Amazon? Why?
- What strategic actions do you think a store like Macy’s can undertake to survive in the current retail industry?
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- If a traditional brick-and-mortar store decided to adopt FBA, how would it go about integrating its information systems with those of Amazon?Business analysts say that physical retail stores are declining, while e-commerce websites such as Amazon are more popular than ever. Do you agree? Why or why not? What are the adverse effects, if any, of the rise of e-commerce websites vs. physical retail stores? What are the positives?How has Whole Foods been successfully in the highly competitive supermarket industry?
- Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets, their unique value is in those markets—why they win with customers; what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and what makes it hard for competitors to imitate their offerings.What products and services that APPLE INC offer?Would it ever make sense for Amazon to open retail stores? Why or why not?
- Why should owners of confectionery businesses diversify their products?The Body Shop The Body Shop may have grown rapidly in its early days, but its founder, the late Anita Roddick publicly dismissed marketing’s role. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘Merchant Wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers? But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, she thought she was way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? The troubles that the Body Shop suffer in this century indicate that a company may publicly dismiss the value of marketing while the going is good. Still, sooner or…Have some time to browse Alibaba.com and take a look at some of the products that are offered for sale there. What are some of the logistical factors that are different between buying something on Alibaba.com and buying something on Amazon.com?
- What strategic actions do you think a store like Macy’s can undertake to survive in the current retail industry?How can a company increase its market share, and what strategies are commonly employed to achieve this goal?"Companies are constantly researching their economic status to determine the company's projected business performance. The scales of the economy are directly related to how to market the business. Determining the marketing strategy of direct mail marketing, text messaging marketing, search engine marketing, advertising experts, and/or digital marketing. In this discussion question, you will apply theory from your past courses in economics and marketing: Describe how you should consider inflation when analyzing your existing or new business idea/product/service or creating a strategic management approach? Provide three (3) options that you will consider for pursuing new market opportunities. How could the options for pursuing marking opportunities be applied to your career planning at the current stage of your career? You should consider the business idea or new product/service in your Capstone. Describe in details to support your response.