What others are doing and what we think others think about what we are doing matters in the decisions we make for our own behavior. In the context of voting, individuals are more likely to vote it they are led to believe that past voter turnout was high. This is an example of O Rationalism O Social norms O Altruism O Choice overload O Control premium

Social psychology is a field of psychology that is related to an individual's behaviour in the context of a society. It explains how an individual's thoughts, behaviours, values etc., are shaped by society and how often the society around us influences us. It includes social norms, social influence, social behaviour, biases etc.