Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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What is three companies that is known for its great customer service
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- How does CRM support the customer lifecycle stages from lead generation to customer retention?arrow_forwardIn order to develop increased levels of customer connection, managers need to have a crystal clear knowledge of the goals they have set for themselves.Find four (4) CRM objectives that are comparable to one another.arrow_forwardWhy does Customer Relationship Management (CRM) interest you the most? Explain Why?arrow_forward
- According to the five step model of the marketing process, which of the following is the final step in creating value for customers? O a. Building profitable relationship and creating customer delight O b. Constructing an integrated marketing program that delivers superior value O c. Understanding the marketplace and customer needs O d. Capturing value from customers to create profit and customer equity When the company focuses on constantly improving the product, this is an example of O a. integrated marketing program O b. market offering O c. marketing myopia O d. product concept Swatch watch, chocolate and fitness equipment are. O a. Service O b. Needs o c. Myopia Od. Wantsarrow_forwardIdentify a company that you think is customer-centric and one that is not.arrow_forwardHow do you use your capabilities to provide unique value to customersarrow_forward
- Who would you view as your key customers (including internal departments/staff) ?arrow_forwardUsing any organization for which you could work for, and examine how the organization approaches the acquisition of customers and the maintenance of customers differently. Given the importance of customer lifetime value on long-term profitability, is your organization investing sufficiently in customer relationship management? Explain.arrow_forward
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