What is the USP, brand equity and customer based brand equity of the online soft drink brand?

Q: In Kotler's marketing definition, what does "delivering value" mean?

A: Delivering value to customers is all about providing products and services which will satisfy…

Q: Compare any two brands with respect to BTL strategies adopted by them. Brands can be from any…

A: Above the line (ATL) and below the line (BTL) are two prominent marketing methods used in the…

Q: What does test marketing involve, and what are the alternatives? Find a local example of an…

A: Organizations usually try the product in the market before full-fledged bringing it into the market.…

Q: What is Product Modifier in The Walt Disney Company ( full answer + examples please)

A: About the Walt Disney Company The mission of The Walt Disney Company is to give entertainment,…

Q: Illustrate Product Market fit by explaining the bottom 3 layers of Qualara

A: Dan Olsen coined the term and created the pyramid of "Product Market Fit". The term "word-of-mouth"…

Q: Explain the product life cycle of blu rays player and it's 7 p's

A: A product life cycle or PLC shows the amount of time a good goes from being launched into the…

Q: What are Apple brand attributes and brand attribute competive brand? what are your take-aways why…

A: Apple brand attributes are : Lifestyle Imagination Power to people through technology Innovation…

Q: Explain the four choices companies have when devel- oping brands. Provide an example of each.

A: A brand allows to showcase the product as an individual in the market. It is a mark, a logo, a word…

Q: Define Test marketing?

A: Test marketing means testing the product on the market prior to the large-scale commercialization of…

Q: Describe the product life cycle. What are the strengths and limitations of this approach to…

A: The product life cycle is the process a product goes through from when it is first introduced into…

Q: Discuss how foodpanda uses points-of-parity to establish brand image for its food, groceries and…

A: The foodpanda is one of the most popular brands regarding food delivery services and it has created…

Q: What are the components of Brand Equity? Brand Awareness, Brand Association, Perceived Brand…

A: Brand Equity is referred to the value that a brand has in the minds of the customers, which is built…

Q: How should the brand use various marketing strategies to create customer based brand equity for…

A: A marketing strategy is a corporation's overall strategy for reaching out to potential customers and…

Q: What is average product ? Explain with appropriate example ?

A: In the production process, output is produced by utilising factors of production; which are; land,…

Q: What is category management, and what role does it play inthe success of a product line?

A: Management means managing or controlling the daily activities or group of people.  It is a process…

Q: Discuss How product mix strategies can be used to make product more effective in market? Explain…

A: A fruitful product mix strategy empowers an organization to zero in endeavors and assets on the…

Q: Describe 3 product levels of a new phone introduced to a market. State 3 characteristics of the…

A: Generally there are 3 product levels which is the model given by philip kotler. This model provides…

Q: What role does the brand name, brand slogan, brand logo and brand ambassador play in a firm’s…

A: Brand is any text, short phrase or image or set of symbols that represents the company .Brand name,…

Q: Enumerate the benefits of product positioning

A: Introduction : Positioning is a prevalent marketing approach that acts as a road map for businesses…

Q: Explain the market segmentation for business market of a product and it's requirement?

A: Market segmentation, at its heart, is the strategy of breaking your target market into accessible…

Q: A useful tool available to marketers for identification of brand development opportunities is brand…

A: So we can say that where foodpanda is a leading organization offering express food delivery services…

Q: Design a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share…

A: The Ansoff matrix is a marketing tool used by companies to analyze and plan their growth strategies.…

Q: Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

A: For a company whose products/services have competition in the market, it is a challenge for them…

Q: Explain the concept of brand loyalty and Woolworths approach to increasing  brand loyalty. Give 4…

A: BRAND LOYALTY:- It refers to the positive association that consumer attach to a particular product…

Q: Two of the primary roles assumed by brands in a given portfolio are

A: BRAND PORTFOLIO :- It is basically a sum up of all the brands associated to a particular…

Q: Choose a brand of your choice, outline the important macro- and microenvironmental factors that…

A: All businesses are affected by two types of environmental factors as they exist in the market. These…

Q: Create a product life cycle strategy using below seven phases for Vivo cellphone:   1. Conceive…

A: *Introduction -  Vivo cellphone is a product of Vivo Communication Technology , a chinese…

Q: When Oreo cookies turned 100, Nabisco celebrated with a limited-edition-flavor release called…

A: The question asked to continue with the development of a progression of inquiries to praise the…

Q: What can be an online value proposition or competitive advantage, positioning statement, and purpose…

A: A value proposition is a statement which justifies or specifies why the particular product should be…

Q: How can an organization with a luxurious brand like Rolex create brand equity with the help of…

A: An organization with a luxurious brand like Rolex create brand equity with the help of consumer…

Q: Q1. How do you see the product “Jeep”?   Q2. What is the target group of customers for Jeep?

A: Product- A product is anything that can be offered to customers that satisfy their needs and want.…

Q: Conduct research and source a brand promise of a locally available brand (not Netflix). Use the…

A: Brand promise - A emblem promise is a fee or revel in a enterprise`s clients can anticipate to…

Q: What is the Market positioning vs. product positioning (what product really is vs. consumer…

A: You have merged too many questions in a single question. Pleaselease repost the other parts of the…

Q: Keeping the 7 attributes in mind, do you think SWVL brand name is appropriate for the consumer…

A: We can say that where Swvl is a technology-enabled transportation company that operates via a…

Q: Enumerate the benefits of product positioning.

A: Product Positioning is defined as a process where the marketer tries to identify the different types…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.