What is the term for a low-cost good that requires little shopping effort?   Question 5 options:   a)  Unsought product   b)  Specialty product   c)  Shopping product   d)  Convenience product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is the term for a low-cost good that requires little shopping effort?
 

Question 5 options:

 

a) 

Unsought product
 

b) 

Specialty product
 

c) 

Shopping product
 

d) 

Convenience product
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