Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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What is the formulae to find Current total contribution?
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Contribution per unit is the lingering benefit left on the offer of one unit, after all factor costs have been deducted from the connected income. This data is helpful for deciding the base conceivable cost at which to sell an item. Basically, never go under a commitment for each unit of nothing; you would some way or another lose cash with each deal. The lone possible purpose behind selling at a value that produces a negative commitment edge is to deny a deal to a contender.
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