What is commerical culture? And how does it affects the consumer behavior of the Filipinos? Please explain thoroughly.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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What is commerical culture? And how does it affects the consumer behavior of the Filipinos? Please explain thoroughly.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing