What has the company agreed to that decides to allow another small company in Kenya to use their trademarks, patents and processes?   Question 10 options:   a)  Foreign direct investment   b)  Outsourcing   c)  Licensing   d)  Importing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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What has the company agreed to that decides to allow another small company in Kenya to use their trademarks, patents and processes?
 

Question 10 options:

 

a) 

Foreign direct investment
 

b) 

Outsourcing
 

c) 

Licensing
 

d) 

Importing
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing