Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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9. Define value analysis:
Methodical investigation of all components of an existing product or service with the goal of
discovering and eliminating unnecessary costs without interfering with the effectiveness of the
product or service.
What factors would you utilize to evaluate the make or buy decision of preparing pizza from
scratch (using frozen dough balls) or purchasing premade frozen pizza. What cost items would
you evaluate?
Evaluative factors:
Cost items:
10. Define specifications:
Statement understood by buyers and suppliers of the required quality of products, including
allowable limits of tolerance.
Which type of specifications would a manager use if they wanted to purchase:
A specific product brand (i.e. "Tony's Pizza):
A new dishwasher with the capability to wash 7,000 dishes per hour:
A tilting skillet:
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Transcribed Image Text:9. Define value analysis: Methodical investigation of all components of an existing product or service with the goal of discovering and eliminating unnecessary costs without interfering with the effectiveness of the product or service. What factors would you utilize to evaluate the make or buy decision of preparing pizza from scratch (using frozen dough balls) or purchasing premade frozen pizza. What cost items would you evaluate? Evaluative factors: Cost items: 10. Define specifications: Statement understood by buyers and suppliers of the required quality of products, including allowable limits of tolerance. Which type of specifications would a manager use if they wanted to purchase: A specific product brand (i.e. "Tony's Pizza): A new dishwasher with the capability to wash 7,000 dishes per hour: A tilting skillet:
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