Topic: principle of Marketing
the new product development process
Please to answer question below base on the example given to me, explain thoroughly
Example
In Kingston, Jamaica, a good example of a new product development process is the recent launch of the Wisynco Eco line of products. Wisynco, a local beverage company, developed a new line of eco-friendly products, including a reusable water bottle and a biodegradable straw. The new product development process likely involved idea generation from employees and
What environmental trends or factors in the environmental would have prompted Wisynco to launch this new line?
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