IT is at the heart of the information revolution. It's possible, nevertheless, that the role and effect of IT are not always clear. Examine how different links in the value chain use technology to boost productivity and gain an edge in the marketplace.
IT is at the heart of the information revolution. It's possible, nevertheless, that the role and effect of IT are not always clear. Examine how different links in the value chain use technology to boost productivity and gain an edge in the marketplace.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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IT is at the heart of the information revolution. It's possible, nevertheless, that the role and effect of IT are not always clear. Examine how different links in the value chain use technology to boost productivity and gain an edge in the marketplace.
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