Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What does the statement mean?
Transcribed Image Text:Benefits of social media for content creation and distribution
1. Promote content
Promoting your content on social channels is a great way to get your smart,
wellresearched content in front of new people, proving your expertise and
growing your audience.
For example, Adobe used Linkedin Sponsored Content to showcase its
research, including
infographics and videos.
2/ Go viral
As people start liking, commenting on, and sharing your social posts, your
content is
exposed to new audiences-their friends and followers. Going viral takes this
concept one step
further. As people share your cantent with their networks, and their
networks follow suit, your
content spreads across the internet, getting thousands or even millions of
shares.
This exposure is especially beneficial because all those shares, likes, and
comments show an
existing connection with your brand. If I see that my friend likes your article, I
may be inclined to
check out what you have to say, even if l've never heard of your company
before. In a world
where there is far more content than any one person could ever consume, a
friend's social share
acts as a kind of pre-screeni
without social media it
s no easy task, of course, but
88/117
would be next to impossible
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