Answered: What does the statement mean?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What does the statement mean?

Transcribed Image Text:Benefits of social media for content creation and distribution 1. Promote content Promoting your content on social channels is a great way to get your smart, wellresearched content in front of new people, proving your expertise and growing your audience. For example, Adobe used Linkedin Sponsored Content to showcase its research, including infographics and videos. 2/ Go viral As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences-their friends and followers. Going viral takes this concept one step further. As people share your cantent with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares. This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. If I see that my friend likes your article, I may be inclined to check out what you have to say, even if l've never heard of your company before. In a world where there is far more content than any one person could ever consume, a friend's social share acts as a kind of pre-screeni without social media it s no easy task, of course, but 88/117 would be next to impossible

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