
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Based on what does McDonald’s segment its products?
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- Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook. · Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt”arrow_forwardWhich of the following is NOT a category killer retailer? a. Costco b. Lowes Home Improvement c. Barnes & Nobles d. Petsmartarrow_forwardAs a consumers what is your preference for online food ordering?arrow_forward
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