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What difficulties may arise as a result of the company's using a wide range of distinct types of information systems? What are some possible solutions to these problems?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What difficulties may arise as a result of the company's using a wide range of distinct types of information systems?
What are some possible solutions to these problems?

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